A psychology expert has lifted the lid on the secret to supposedly appearing more attractive to other people. While it is argued that 'beauty is in the eye of the beholder', the expert claims there's one sure-fire way humans can be deemed more attractive - and it's all to do with the colour clothes we wear.
Speaking to podcast host Steven Bartlett, bestselling author and professor of marketing, Adam Alter, shared some "mind-blowing" research on attraction. When asked what he meant by saying hitchhikers should wear red, he explained: "This is research looking at how essentially attractive we are to other people depending on the colours we're wearing.
"And this is true for men and women, and doesn't matter if they're trying to attract men or women. But there is something about the colour red in particular that's really attractive to humans - and actually to other animals too."
