Psst—these beauty experts just predicted the 7 things that will be huge for beauty in 2025

Bird's eye view of a black clutch bag, four make-up products and a brush and a bottle of perfume laid out in a flatlay against a cream background.

I’m not sure of the exact moment I felt like we’d reached peak beauty microtrend, but in recent years it certainly felt like the trend carousel was going faster than ever at times. Don’t get me wrong, I love a good viral hair or make-up moment, but I can understand why consumers were feeling fatigued by the constant naming (and renaming) of beauty trends.

So how do you tell what makes a true make-up or hair trend in 2025? Some trends are obviously gimmicky from the get-go, while others seem sure to stick around for the entire season at least, but it’s not always easy to tell which will be fleeting viral moments versus longer-standing trends.