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Bangkok Post

Business

Pruksa takes steps to boost housing revenue

SET Interest Rates

Plum Condo Sukhumvit 97.1, with 425 units priced from 1.85 million baht, is one of the projects included in the Pruksa Pass campaign.

SET-listed developer Pruksa Holding (PSH) is continuing its rent-to-own scheme and using cost management to increase housing revenue amid rising interest rates and higher construction costs affecting the majority of homebuyers.

Uten Lohachitpitaks, group chief executive, said rising interest rates had an impact on lower- to moderate-income homebuyers -- the company's main segment. Presales of its units priced below 7 million baht in this year's third quarter dropped 20%.

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