Now, I know summer aesthetics seem to be a dime a dozen these days, from the Mediterranean inspired tomato girl trend to the nautical yacht girl summer look, it’s hard to pass a week without a new must-have look entering the sartorial zeitgeist. Well I’m about to throw another one into the mix but, rather than claiming it’s the trend to throw all others out the window, I’ll argue the latest aesthetic popping up on our timelines is actually the perfect hybrid of everything that’s come before.
A culmination of the country-side approved cottagecore trend, the market-loving tomato girl, the soft girl in pursuit of a simple life and, of course, the understated quiet luxury look, I’d like to introduce provincial girl style, a laid-back aesthetic that combines elegant details, light fabrics and rustic inspired accessories to create a chic, summer look.
