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International Business Times
International Business Times
Lifestyle
Ann Resuma

'Proudly Stingy': Chinese Millennials Embrace Frugality Amid Rising Costs

Being frugal is the new "cool" among young people in China, as they take to social media to flaunt how they are able to live with the least bit of expense.

Known as "proudly stingy," many young Chinese men and women are taking pride at the ways that they get to minimize their expenses while living contentedly. The trending movement was brought about by a series of economic factors, among them are the rising cost of living, uncertainty in the economy, and a very competitive and tough job market, which left many young people finding themselves jobless.

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