Protesters Gather Outside Target HQ, Call for Nationwide Boycott After DEI Rollback

Protesters gathered outside Target’s Minneapolis headquarters, demanding a nationwide boycott after the retailer scaled back its DEI commitments. (Credit: Elizabeth Flores/The Minnesota Star Tribune)

Protesters rallied outside Target's headquarters in Minneapolis and called for a nationwide boycott after the retailer rolled back its diversity, equity and inclusion (DEI) initiatives, a move aligned with President Trump's executive ban on DEI in the federal government.

"The reality is we all make up the fabric of America and should be embraced," said Nekima Levy Armstrong, a civil rights attorney and activist leading the protest alongside Jaylani Hussein and Monique Cullars-Doty.