It's Sunday. You want to go into town to run errands and perhaps see your friends at a bar, but you stay home because blue laws have forced businesses to close on the Lord's day. You consider going online, but there is an excise tax on data usage, and all non-essential webpages have been disabled for the day. You have been invited, however, to a city-sponsored lecture by a C-list celebrity on the importance of restoring the fertility rate. Do you want to have a baby now? Are you feeling in the mood?
This may sound like an outlandish scenario cooked up by Margaret Atwood or a pussy-hat Resistance lib, but bringing back blue laws, impeding internet access, and enlisting celebrities to promote fertility are all real proposals from the pronatalist nonprofit, the Institute for Family Studies (IFS), outlined in its 2026 State of Fertility Report released on Tuesday.
