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The Conversation
The Conversation
Luke Munn, Research Fellow, Digital Cultures & Societies, The University of Queensland

Pronatalism is the latest Silicon Valley trend. What is it – and why is it disturbing?

National Cancer Institute/Unsplash

For Malcolm and Simone Collins, declining birth rates across many developed countries are an existential threat. The solution is to have “tons of kids,” and to use a hyperrational, data-driven approach to guide everything from genetic selection to baby names and day-to-day parenting.

They don’t heat their Pennsylvania home in winter, because heating is a “pointless indulgence”. Their children wear iPads around their necks. And a Guardian journalist witnessed Malcolm strike their two-year-old across the face for misbehaviour, a parenting style they apparently developed based on watching “tigers in the wild”.

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