In celebration of National Soup Month, Progresso™ launched a new product—a savory hard candy meant to mimic a bowl of chicken noodle soup—that sold out almost immediately upon its release on Jan. 16.
Progresso competitor Campbell's Soup claims to have designated January National Soup Month 1984, with soup fans and industry members happy to adopt the tradition in subsequent years. January, a month where winter weather and flu season often peak, is a prime time for comfort food, which Progress is now testing in a new, room temperature format.
