Progressive strategists have quietly built a massive network of social media communities in political battleground states that can activate ahead of elections and policy fights, Axios has learned.
Why it matters: The network, operating under the name Real Voices Media, uses apolitical, nonideological content to build up audiences. It then leverages the crowd on behalf of clients in what experts say is a potent persuasion strategy. President Biden and Michigan Gov. Gretchen Whitmer are beneficiaries.
