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AAP
AAP
Business
Jacob Shteyman and William Ton

Profit squeeze as supermarkets try to win back shoppers

Woolworths Coles Scott Perkins Michael Chaney
The two big supermarkets have revealed weaker sales growth , driven by generous sales offerings. (Joel Carrett/AAP PHOTOS)

Increasing competition and more discounting is increasingly squeezing supermarket profits as Woolworths and Coles try to win back disgruntled customers after allegations of price gouging.

The grocery duopolists both revealed weaker sales growth for the first quarter of the financial year this week, driven by generous sales offerings.

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