Professional Women's Hockey League Unveils Team Names And Logos

This image released by the PWHL shows the new logo for the Toronto Sceptres hockey team on Monday, Sept. 9, 2024. (PWHL via AP)

The Professional Women’s Hockey League (PWHL) has officially revealed the nicknames and logos for its six franchises as it gears up for its second season. After a year-long process, the league introduced the new identities for each team, marking a significant milestone in its development.

The six teams and their respective names are as follows:

• Boston Fleet: The team pays homage to Boston's maritime tradition with a logo featuring a forward-leaning “B” shaped like an anchor.
• Minnesota Frost: Reflecting the State of Hockey’s love for ice, the logo showcases sharp icicle-like points in the letter “F.”
• New York Sirens: Inspired by the vibrant sights and sounds of New York, the logo incorporates the angular design of the letters “NY” to represent the city’s skyline.
• Montreal Victoire: The team's French-Canadian roots are celebrated with a logo featuring a blue “M” and a fleur-de-lis, a symbol of Quebec.
• Ottawa Charge: The team embodies the Canadian capital’s motto, “Advance — Ottawa — En Avant,” with a logo featuring a large unfinished letter “O” resembling a “C.”
• Toronto Sceptres: Reflecting Toronto’s regal history, the logo features a large scepter with the letters “T” and “S” incorporated into the design.

The unveiling of the names and logos comes after a meticulous selection process that involved filtering through numerous options to find the perfect fit for each team. The league executives expressed pride in the results, emphasizing the thoughtfulness and purposefulness behind each identity.

Each team's identity is carefully crafted to represent its city or region.

The PWHL introduces new team names and logos for its six franchises.

Names like Boston Fleet and Montreal Victoire pay homage to local heritage.

Logos incorporate elements like anchors, icicles, and city skylines.

The selection process involved meticulous consideration and filtering of options.

Team captains and fans express excitement and unity with the new identities.

Jersey designs will be revealed in early November, with limited authentic jerseys in Season 3.

The league remains confident in its choices despite potential criticism.

The new identities bring fresh energy and a sense of belonging to teams and supporters.

The PWHL looks forward to an exciting future in women's professional hockey.

Players and fans alike have welcomed the new identities, with team captains expressing excitement about the sense of unity and rallying point the names provide. The attention to detail in the design and the consideration of each market's spirit have been well-received by the PWHL community.

Looking ahead, the league plans to unveil jersey designs by early November, with authentic jerseys expected to be available to the public in Season 3 due to limited supply. Despite potential criticism, the league stands by its choices, confident that the names and logos resonate with the markets they represent.

As the PWHL prepares for Season 2, the new identities bring a fresh energy and sense of belonging to the teams and their supporters, setting the stage for an exciting future in women’s professional hockey.