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Birmingham Post
Birmingham Post
Business
Andrew Arthur

ProCook warns cost of living crisis creating 'challenging' market

Bosses at kitchenware brand ProCook have warned of “highly challenging” market conditions ahead as it said trading had been impacted by the cost of living crisis.

In an outlook for its next financial year, the Gloucestershire business said on Friday (June 10) that since reporting 29.5% year-on-year revenue growth for 2022 in April, customers had been affected by “well-documented exceptional pressures on discretionary spend”.

The family-run retailer, which completed a float on the London Stock Exchange last year, said in the current quarter like-for-like sales had “weakened” across all its channels, in line with the wider kitchenware market.

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