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Fortune
Fortune
Greg McKenna

Pro sports teams have run out of names. Here's a big reason why

(Credit: Bruce Bennett—Getty Images)

Less is more, at least when it comes to naming sports teams these days. Boston’s new professional women’s soccer team is the latest franchise to forgo typical conventions, with the organization announcing this week it would be called “Bos Nation FC.” Reaction to the moniker—an anagram of “Bostonian” meant to evoke “Boss Energy,” per the team’s owners—has been mixed but, whether you like such names or not, they are set to become a bigger part of the sports landscape.

When it comes to Major League Soccer or the NWSL, many teams have abandoned animal mascots or explicit historical references in favor of names like Real Salt Lake, Minnesota United, New York City FC— a nod to famous clubs in Europe and South America like Real Madrid and Manchester United.

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