Pro Shop, a new media and commerce startup, has secured nearly $20 million in funding to expand golf's presence in the entertainment industry. Co-founded by industry veterans, the company aims to capitalize on Hollywood's growing interest in golf content.
The startup has raised $19.25 million from various investors, including lead investor Powerhouse Capital, the PGA Tour, and EP Golf Ventures. As part of the deal, Pro Shop will acquire Skratch, a digital brand launched by the PGA Tour to engage younger audiences, and gain access to tour rights and footage.
