The private sector is urging the government to upgrade soft power to a national agenda item and establish a board to directly manage its development.
Speaking at a seminar organised by the Thammasat Economics Association of Thammasat University, Vuthithorn Milintachinda, chief executive of Woody World Co, said Thailand has tremendous opportunities to enhance the value of its soft power in the world market.
He said to achieve this, Thailand needs to promote development through three facets: media, people and culture.
