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The Guardian - UK
The Guardian - UK
Politics
Toby Helm

Priti tote bags, Kemi sweatshirts and Jenrick mugs: Tory candidates to roll out the merch in bid to be new leader

We can all dream: Conservative merchandise on sale at the 2022 party conference
We can all dream: Conservative merchandise on sale at the 2022 party conference. Photograph: Leon Neal/Getty Images

It may not be everyone’s cup of tea, but what about a Priti Patel T-shirt? Or maybe a Kemi Badenoch water bottle? Or a Robert Jenrick mug? The Tories may have hit rock bottom with voters, but the six leadership candidates battling to become the next party leader clearly think they still have plenty to sell to the faithful.

With the Conservative hierarchy agonising about how to prevent the contest to succeed Rishi Sunak turning into an embarrassing bunfight at their conference in Birmingham next month, candidates are being kept well apart wherever possible – and will even be given their own individual stalls in the exhibition hall, where they will be encouraged to promote their ideas to delegates and offer their own branded merchandise to anyone who will buy it.

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