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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

‘Print has become more powerful than ever’: Edward Enninful launches new magazine

Black and white portrait picture of Edward Enninful wearing a dark suit, white shirt and sunglasses
Edward Enninful said he wanted to ‘create something tactile, timeless and collectible’. Photograph: PR Image/72 Magazine

Eighteen months after he wrapped up his tenure at British Vogue with a final issue featuring 40 famous women on the cover, Edward Enninful is back on newsstands.

On Friday he released the debut issue of 72 magazine, a quarterly print title. It is the first project from Enninful’s new venture EE72, a media and entertainment company he set up in May with his sister, the talent agent Akua Enninful. On the magazine’s masthead Edward Enninful is credited as chief creative officer, cementing his pivot from editor to entrepreneur.

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