The Princess of Wales has launched her “life’s work”, an ambitious campaign aimed at raising the profile of the early years development of children. Kate wants the project called Shaping Up to highlight the significance of the formative years of a child’s life.
In a speech made on Monday night at Bafta’s London HQ, the princess said: “The campaign is fundamentally about shining a spotlight on the critical importance of early childhood and how it shapes the adults we become. During this time we lay the foundations and building blocks for life.
“And it is when we learn to understand ourselves, understand others and understand the world in which we live. This is why it is essential to not only understand the unique importance of our earliest years, but to know what we can all do to help raise future generations of happy, healthy adults.”
