Earlier this year, Princess Cruises elevated the high-end wine and spirits experience for passengers sailing on its ships with the launch of its Love Line Premium Liquors collection. Featuring sophisticated spirits from celebrity-owned alcohol brands, the exclusive line was curated to enhance the elegance found throughout Princess cruise ships.
Love Line Premium Liquors first debuted on the cruise line’s newest ship Sun Princess before rolling out fleetwide in summer 2024. Highlights of the premium spirits collection include Voli 305 Vodka by Pitbull, Love Prosecco by artist Romero Britto, and Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon wines by country music star Jason Aldean.
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Since its launch, the collection has expanded to include even more celebrity-owned spirits like actor and director Liev Schreiber’s award-winning Sláinte Irish Whiskey and Pantalones Organic Tequila by Camila and Matthew McConaughey.
Now, the cruise line is upgrading the collection’s sparkling beverage options with the addition of Betty Booze and Betty Buzz, founded by actor and entrepreneur Blake Lively.
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Image Source: Princess Cruises
Blake Lively bring reduced-alcohol choices to Princess’
Added to the Love Line Premium Liquors collection to better serve modern, healthy, and active lifestyle preferences, Betty Booze and Betty Buzz offer a variety of lower-calorie sparkling beverages made from simple, high-quality ingredients. Lively founded Betty Booze and Betty Buzz with the simple idea that what we drink should be held to the same tasteful standards as the foods we eat.
Betty Buzz is an assortment of premium gluten-free, non-alcoholic sparkling sodas and mixers made from clean ingredients. Betty Booze is a line of low-alcohol, ready-to-drink canned sparkling cocktails.
Related: Princess Cruises makes another key adult beverage change
Betty Booze and Betty Buzz beverages offered in the Love Line Premium Liquors will include:
- Betty Booze Sparkling Bourbon with Peach Honey Mint
- Betty Booze Sparkling Tequila with Lime Shiso
- Betty Booze Sparkling Tequila with Smoky Pineapple
- Betty Buzz Sparkling Lemon Lime
- Betty Buzz Meyer Lemon
- Betty Buzz Sparkling Grapefruit
- Betty Buzz Ginger Beer
“Blake’s commitment to delivering high-quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity, and authenticity,” said John Padgett, president of Princess Cruises.
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Betty Booze and Betty Buzz will roll out on all 16 ships in the Princess Cruises fleet over the next several months. “Love Line Premium Liquors” offerings are included with the cruise line’s Princess Plus and Princess Premier cruise packages.
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