Prince William has been left "really struck" by Lorraine Kelly's No Butts campaign in memory of Dame Deborah James.
The Prince of Wales, 40, shared a personal video message to TV presenter Lorraine, 63, to thank her and her staff for helping raise awareness of bowel cancer.
No Butts urges viewers to take note of the signs and symptoms of the disease. The show is running the campaign for a third year in a row and Lorraine has previously run the initiative alongside the late Dame Deborah James who died in June last year following a battle with the disease.