The way the biggest and best streaming platforms now operate, it can feel a little random as to when and how they drop new trailers, even for highly anticipated movies and series on their books. Sometimes, though, it feels like all logic flies out of the window.
That's how I'd describe the decision to put a trailer for Oh. What. Fun. up on Prime Video's channels this week, advertising an explicitly holiday-themed movie months before its time. The reaction in the trailer's comments underlines a consensus on this front, too.
