Premier Boxing Champions will step into the streaming ring with Prime Video for distribution of its boxing events as part of a multiyear rights deal.
Prime Video will distribute PBC’s live boxing cards, including its marquee boxing pay-per-view events, beginning as early as Match 2024 with an as-yet-announced event, according to representatives from both companies. PBC's fights were previously distributed by Showtime, which this past October announced it was dissolving its sports division at the end of the year.
This past year PBC and Showtime distributed six major PPV boxing events, including the year’s biggest event, the April 22 Gervonta Davis-Ryan Garcia bout which drew more than 1 million PPV buys.
In addition to live boxing events, Prime Video will produce behind-the-scenes PBC docuseries, live weigh-ins, as well as on-demand access to previous events, highlights and archival footage.
The PBC deal adds to Prime Video’s lineup of live sports programming, which includes its NFL Thursday Night Football package and live WNBA, NWSL, and Overtime Elite basketball games. The service also features ONE Championship mixed martial arts events.
“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” Amazon U.S. sports content & partnerships VP Marie Donoghue said in a statement. “With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”
