Amazon.com Inc (NASDAQ:AMZN) stock may be dragging in 2025, but JPMorgan is doubling down on what it calls the company's "best idea": Prime.
Despite being down 3% year-to-date, analyst Doug Anmuth sees upside to $240 — a roughly 13% climb from current levels. The core driver is, surprisingly, the same $139 subscription many Americans barely think about after checkout.
