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The Independent UK

Lifestyle

Joe Sommerlad

Prime Hydration: What is the viral energy drink being sold by Logan Paul and KSI?

Logan Paul KSI Aldi

Logan Paul/YouTube

A viral range of soft drinks promoted by YouTube stars Logan Paul and KSI has been flying off UK supermarket shelves this week.

Prime Hydration was made available as an Aldi “Special Buy” on Thursday but the chain’s Crawley store, for one, had entirely run out just 30 minutes after opening on Thursday morning, as shoppers queued round the block to get their hands on crates.

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