An energy drink backed by two YouTube stars that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.
A US senator has called on the country’s Food and Drug Administration to investigate Prime, a beverage brand founded by Logan Paul and KSI, that has become something of an obsession among the influencers’ legions of young followers.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy – it’s a beverage,” said Senator Charles Schumer, a Democrat from New York.