Children across Ayrshire are going wild in the aisles for a new energy drink that is leaving a supermarket giant under siege.
Bosses at Asda have had to limit purchases on PRIME, the flavoured water hydration drink taking the country by storm.
Stunned store chiefs have reported eager youngsters waiting for bottles to be restocked at 6am each morning, with stock barely lasting a couple of hours.
The flavoured energy drink is owned and marketed by internet stars KSI and Logan Paul.
Due to the popularity of the pair – who have almost 50 million subscribers on YouTube combined – the drinks regularly sell out when hitting shelves.
The drink comes in seven flavours - Meta Moon, Ice Pop, Orange, Blue Raspberry, Tropical Punch, Lemon Lime and Grape.
It led to KSI recently posting online: “It’s always sold out, man. Honestly, people are selling it on the black market.
“The only place you’re meant to get PRIME is Asda and Arsenal stadium. But people are getting it at petrol stations!
“Asda employees aren’t even putting it on the shelves anymore. They’re shipping it out lowkey. They’re like ‘what’s the point, I put it on the shelf, and it’s gone instantly.”
Asda stores across Ayrshire are among those to be experiencing huge demand at present.
A spokesperson for the company said: "Prime is available in all of our larger superstores and we are pleased that customers are enjoying it.
"We know how popular this product is and we would like to assure customers that our stores are regularly receiving stock."
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