Last weekend Greggs and Primark teamed up to launch their new clothing range in a "first of its kind" collection.
The range features items such as hats, socks, boxers, sweatshirts and hoodies, with prices ranging from between £7 and £16.
With everything flying off the shelves in no time, there was an expectation - as is the case with any trending item - that some items end up being sold online for double the price it retails for sooner or later.
And that's exactly what's happened.
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A Greggs X Primark hoodie, which has 'It's a pastry thing' on its arm and a Greggs logo on the front, has a retail sale price of £16, but the hoodie has now appeared on eBay with a price that is a little steeper - with the seller asking £140.
The hoodie has five watchers at present.
It isn't the only thing up for grabs, with items such as the bucket hat also being sold for much higher than the RRP - with some trying to get £100 for it despite Primark selling it for £8.
Many have taken to Twitter to vent their frustration having seen the prices some of the items are fetching on eBay.
One wrote: "One is on eBay for that price & very likely it’ll stay on eBay unless the seller gains good sense in their head instead of being so greedy."
A second tweeted: "What did they expect? This is what happens with the Lidl and Aldi ranges also, then there’s folk like me who genuinely want the item but can’t because it’s sold out to those who just want to make a few quid on eBay."
A third added: "You have to be a complete moron to buy a cheap hoodie with a Gregg's logo for £140."
The limited-edition series features 11 different pieces - these include:
- Greggs Black Hoodie - £16
- Greggs Blue T-Shirt - £8
- Greggs Black T-Shirt - £8
- Greggs Black Tracksuit Bottoms - £14
- Greggs Ecru Hoodie - £16
- Greggs Grey Sweatshirt - £14
- Greggs Trainers - £16
- Greggs Sliders - £8
- Greggs Socks x5 - £7
- Greggs Bucket Hat - £8
- Greggs Underpants x2 - £7