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The Guardian - UK

Business

Lauren Almeida

Primark to launch home delivery service despite ‘challenging’ market

Primark ABF George Weston Europe

Shoppers walk past Primark in Edinburgh — Primark expects slightly higher quarterly sales in the UK and Ireland but a drop of more than 4% on the continent. Photograph: Murdo MacLeod/The Guardian

Primark will offer home delivery in Great Britain for the first time as the fast-fashion retailer seeks to revive flagging sales.

The company, which already offers a click and collect service, has long avoided home delivery, arguing that its low prices made it too difficult to absorb the cost of packing and shipping orders.

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