Primark has announced plans to freeze the price of children's clothing as families struggle with the rising cost of living.
As part of the retailer's ‘freeze price’ initiative, more than 1,000 kids clothing items will remain at the same price this autumn, from T-shirts to dresses, jeans and underwear. This pledge comes as parents grapple with high costs of fuel, food and energy.
Primark’s announcement follows similar policies being implemented in stores such as Iceland, Boots, Superdrug, Morrisons, Asda, Weird Fish and Gousto. As the next academic year approaches, parents will be able to pick up clothes from Primark from £1.80 for a T-shirt to £6 for a pair of jeans.
