Primark has announced plans to freeze the price of children's clothing as families struggle with the rising cost of living.
As part of the retailer's ‘freeze price’ initiative, more than 1,000 kids clothing items will remain at the same price this autumn, from T-shirts to dresses, jeans and underwear. This pledge comes as parents grapple with high costs of fuel, food and energy.
Primark’s announcement follows similar policies being implemented in stores such as Iceland, Boots, Superdrug, Morrisons, Asda, Weird Fish and Gousto. As the next academic year approaches, parents will be able to pick up clothes from Primark from £1.80 for a T-shirt to £6 for a pair of jeans.
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A spokesperson for Primark said they hoped that freezing prices would help families "in some small way", reports The Mirror. Chief executive Paul Merchant said: "Offering the very best value on the high street has always been at the heart of our brand, and is more important than ever today.
"Kids grow fast, and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way.” Primark also says the majority of products under the price freeze scheme will be from their sustainable clothing range, Primark Cares.
The commitment to protect prices will mean families can pick up the following essentials ready for the new term:
• Long sleeve T-shirt: from £1.80
• Sweatshirt: from £4.00
• Dresses: from £4.50
• Jeans: from £6.00
• Padded Jacket: from £14
• Briefs: from £3.50 for a 10 pack
• Socks: from £2.80 for a 10 pack
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