A range of Stranger Things' 'Hellfire Club' tops have flown off Primark's shelves with supernatural speed, and are now being flogged on eBay for as much as £150.
The long-sleeved graphic t-shirts retail at just £10 instore, however many disappointed fans have struggled to get hold of them, with one customer likening it to "the PS5 scenario all over again."
Others have begged the store to restock, while others have taken advantage of the situation by selling them for more than ten times the price on eBay.
One listing, in particular, shows that people are willing to pay above and beyond to unleash their inner Hawkins High nerd, with the seller flogging just one coveted tee for £150.
Get the news you want straight to your inbox. Sign up for a Mirror newsletter here.
It's easy to see why the graphic top has proven so popular, looking more or less identical to the one sported by metalhead Eddie Munson and the rest of his Dungeons & Dragons team.
After checking online for a UK size medium, it appears the top is still available in a few Primark stores up and down the country, including at branches in Bexleyheath, Derby, and Ipswich.
However, there are far more red crosses than green ticks, as further illustrated by various fruitless shopping outings recounted via social media.
It appears tackling The Mind Flayer himself may well be a far less arduous task than tracking down this particular clothing item.
One person tweeted: "Trying to get the Stranger Things Hellfire Club T-Shirt in Primark is literally the PS5 scenario all over again. It’s sold out everywhere."
Another lamented: "Every Primark in my whole county is sold out of Hellfire Club t-shirts. Please tell me what I've done to deserve this."
A third fed-up person said: "Trying to explode everyone who got a Hellfire Club shirt with my mind. I raced down at seven this morning to my fourth Primark and nothing."
A number of others have claimed to have seen their sizes in stock at their local store after checking online, only to find out this wasn't the case after actually getting there.
Meanwhile, eBay sellers are profiting off such frustrations, with one size small top going for a whopping £150.
According to the listing: "From a smoke-free, pet-free home. This has been packed and stored ready for delivery. Will be posted first class recorded delivery.
"Sold out in the store and no restock as advised. This is sold in the men's department so sizing is men's sizing."
The Mirror has reached out to Primark for comment.
Have you paid above and beyond for an out-of-stock item? We pay for stories. Email us at julia.banim@reachplc.com