Primark shoppers are racing to their nearest store to pick up the latest must-have coat.
Sharing a post on their Instagram account, Primark pulled together an all-pink outfit that sent fans crazy. But it was a teddy bear coat that drew the most attention.
Tapping into the borg trend, Primark's hot pink coat, costing £35, is the perfect balance between stylish and practical. The statement piece racked up nearly 15,000 likes on Instagram and many comments.