Last weekend, Primark found itself becoming the butt of the joke with shoppers, after it shared an April Fool's joke which monumentally backfired. This year's April Fool's Day fell on Saturday April 1, but it seems as though Primark missed that memo.
In a bid to fool shoppers, Primark shared a post saying it would be rivalling major supermarkets and selling groceries in stores alongside its fashion, beauty and homeware offerings. But while the April Fool's prank had good intentions, it went down like a lead balloon with some shoppers, after they noticed a glaring error.
Why? It was posted a day early.
