Party season is in full swing, which for many of us means we are constantly on the hunt for a new outfit to wear out. But with the drastic drop in temperatures we have seen across Britain in the last week fashion has taken a step back to warmth this festive season.
But the sub-zero temperatures haven't stopped Primark from suggesting an outfit choice many would never dream of wearing outdoors in the current weather. In one if its latest Instagram posts the budget fashion retailer shared an image of a diamanté bra, which is on sale in stores for £12.
The second slide in the post then suggests that the bra be styled with a black blazer - and nothing else. The post read: "Swipe to style Diamanté Bra £12/€14 #Primark #WaysToWear "
READ MORE: Primark shoppers are not happy with new jumper range
The post has received 13,000 likes and over one hundred comments, but shoppers were quick to point out the irony of the post during one the coldest spells the country has seen in recent years. Responding to the post one shopper said: “We love you we do however the timing of this post is way off. The weekend of a deep freeze, thermals be better placed."
And it looked like most of the commenters agreed. One said, "too cold for this" and another added: "A tad too cold for these especially with cost of energy prices going up". While another commenter simply relied: "It’s winter…"
However one shopper suggested a way to make the outfit winter friendly. They said: "But this over a thin knit sweater to spice up your Christmas fit would be cool."
Read next
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- Iceland launches flash sale with 50% off turkey
- IKEA launches winter sale with up to 70% off
