Primark shoppers are keen to get their hands on a collection of festive pyjamas after spotting them online.
The high street favourite has amassed legions of fans of its affordable clothing, shoes, accessories and homeware products. The retailer regularly keeps shoppers up to date with the newest products available in store via its Instagram page.
Primark recently used its Instagram page to showcase a range of pyjamas with its 9.9m followers. The nightwear can be bought in mens, womens and childrens sizes - meaning the whole family can match.