Primark shoppers are on the lookout for a 'beautiful' £12 jumper after spotting it online.
The high street favourite has amassed legions of fans of its affordable clothing, shoes, accessories and homewear products. The retailer regularly keeps shoppers up to date with the newest products available in store via its Instagram pages.
Primark recently used its Instagram page to showcase a new jumper with its 9.8m followers. The knitted jumper is available in either black or cream and is priced at £12.
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The retailer shared an Instagram reel of blogger @georgiamay styling the jumpers in several ways, including over a dress and with trousers and a leather jacket. Sharing the video, Primark wrote: "Knitwear staples for your AW22 wardrobe @georgiamay. Jumper only £12/€14/$16, made using a minimum of 50% sustainable viscose."
The post quickly amassed over 37,000 likes and over 290 comments as shoppers excitedly shared their thoughts and tagged their friends. One shopper wrote: "love this, I need the cream." Someone else said: "need this knit."
Another fan commented: "All beautiful", while someone else said "Omg! Obsessed." One Instagram user wrote: "great reel - love these looks." Someone else called the jumpers "cute."
Tagging a friend, one shopper commented: "we need a Primark run." Someone else said: "love all of these." Another commenter described the jumpers as "fabulous." The jumpers are priced at £12 and available in store now. You can find your nearest Primark store here.
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