Primark is well known for its many designer label dupes and now its latest offering is building up a buzz on social media. The £38 teddy-fabric jacket has been hailed as "warm and cosy".
It hit the mark with shoppers as the latest cold snap hit much of the UK. As the temperatures plummeted many pulled out their warmest clothing to beat the freeze.
And one buyer posted her find on TikTok encouraging others to give it a go. Claiming it was just like a The North Face coat which sets buyers back £290 she urged followers the "stop what you're doing" to go and get one, reports the Liverpool Echo.
