Primark has divided opinion with the launch of one of its new clothing collections that some shoppers are calling 'questionable.'
The high street favourite has amassed legions of fans of its affordable clothing, shoes, accessories and homeware products. Primark regularly keeps customers up to date with the latest items available in store via its Instagram page.
The retailer recently used the social media platform to showcase its collaboration with iconic bakery chain, Greggs. The second drop of the sell-out pastry-inspired clothing collaboration landed in Primark stores on Friday, August 5 and includes swimsuits, sliders, socks, t-shirts, hoodies and bucket hats.
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Primark shared a number of images of the summer collaboration with its 9.8m followers. The photographs show models kitted out in Greggs-themed garments taking part in a festival style photoshoot.
Among the items featured in the posts are the Greggs Logo T-shirt, Greggs Logo Bucket Hat and Greggs Sausage Roll T-Shirt - which are priced at £8 each. Sharing the post, Primark wrote: "You asked, we delivered. Say hello to a fresh batch of #GreggsandPrimark goodies, from iconic logo tees to statement clogs (Yes you read that right) Grab 'em while they're hot in Primark stores now!"
The post quickly amassed over 1.7k likes, with many shoppers heading to the comments section to share their varied views on the food-themed range. Some people were keen to get their hands on the collaboration. One shopper commented: "Really disappointed that the bucket hats were only in selected stores."
Another excitedly tagged a friend and said: "I need the socks." A third fan said: "Greggs is a way of life!" Meanwhile, other commenters were not so sure on the collaboration between the two much-loved brands.
One said: "You've gone too far now" whilst another called the range "questionable." Another commenter said: "Why? Next will be Subway, McDonald's, KFC and Burger King." Someone else said: "Oh no!" and another wrote: "I am shocked." The Greggs X Primark collection is available in selected stores now. You can find your nearest store here.
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