Low-cost fashion retailer Primark is launching a click-and-collect trial in 25 stores - but only children's clothing will be initially available.
The chain, which has stores in Newcastle, Metrocentre, Sunderland and Hartlepool, relaunched its website earlier this year, but does not let shoppers buy online. The trial will be in 25 stores in the North West of England, although Primark will not yet reveal the stores taking part.
The pilot is starting with children's products because of "unfulfilled demand" and because the retailer thinks this will drive people to its stores. A spokesperson for Primark told The Mirror: "Our average-size stores are only able to stock a limited range and for these customers the number of options available to them will broadly double, increasing even more for customers of our small stores. This trial will enable us to provide more fashion, licence and lifestyle products to more customers and more often.”
