Budget retailer Primark is selling a face primer which looks very similar to one sold by a designer beauty brand but for around £40 less.
Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. This time around, the retailer is selling a pot of face primer which is very similar to Bobbi Brown’s Vitamin Enriched Face Base, which is currently priced at £46.50 online.
Primark took to its dedicated beauty Instagram feed this week to share a photo of its new primer, which features a similar design and a number of the same ingredients.
