Budget retailer Primark is selling a face primer which looks very similar to one sold by a designer beauty brand but for around £40 less.
Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. This time around, the retailer is selling a pot of face primer which is very similar to Bobbi Brown’s Vitamin Enriched Face Base, which is currently priced at £46.50 online.
Primark took to its dedicated beauty Instagram feed this week to share a photo of its new primer, which features a similar design and a number of the same ingredients.
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While Primark’s PS Prep + Perfect Vitamin Enriched Moisturising Primer (£4.50) is made with oat oil, shea butter, vitamin E, vitamin and niacinamide, Bobbi Brown’s version (£46.50) contains a blend of Vitamins B, C, and E, Shea Butter, Hyaluronic Acid.
The retailer’s post racked up more than 2,000 likes and many comments from shoppers praising the primer, with some quickly making the comparison between the two products. Sharing the photo, Primark Beauty wrote: “The Moisturising Primer you NEED in your makeup routine Only £4.50/€5.00/$5.50 #PrimarkBeauty”.
Beneath the post, one person said: “This is my favourite thing ever” and a second wrote: “The best primer is the world”. A third added: “This is sooooo good, it rivals high end products”.
Another shopper said: “Ohh Bobbi Brown i mean primarkbeauty” and a fifth wrote: “ooo is that like the Bobbi brown one x”. A sixth tagged a friend and asked: “Is this the one that’s meant to be like Bobbi brown?” and got the response: “yup!”
While Primark doesn’t offer an online shop, the retailer does have a website where shoppers can see its latest products before heading into stores to purchase them. According to Primark’s Instagram feed, the £4.50 primer is available in stores now. You can find the Bobbi Brown version here .
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