Primark fans have shared their love for a £4.50 beauty item on the company's Instagram page which has them rushing to stores. The PS.. Prep + Perfect Vitamin Enriched Moisturising Primer has been a sell-out success after the fashion magazine, Cosmopolitan, gave it a mention.
Primark shared a photo of the white pot of primer with the words: "Prepped and primed: Cosmpolitian approved PS.. Prep + Perfect Vitamin Enriched Moisturising Primer is available in stores for." Fans were quick to share that they have been desperate to get hold of the beauty item which sells for just £4.50.
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On a previous post, Primark shared what the magazine had had to say about the primer: "The Cosmo experts said the below about our PS.. Prep + Perfect Vitamin-Enriched Moisturising Primer:'This luxuriously textured primer melts into the skin whilst providing a good level of hydration. Testers particularly loved how well the product applied onto and prepped the skin for makeup.'
Customers raved about the product although, shared that it can be difficult to find, which may be a result of its success. Primark has an entire range of primers including the Vitamin E product.
One person wrote: "It's so good, genuinely one of my favourite products atm. Sad to hear that it's hard to find now apparently!" Another agreed that they always buy one when they are near a Primark: "This is amazing!!! I always find it in Manchester Piccadilly, I pick up loads every time I go."
A customer shared: "It’s good tbf lol found it in my local and brought all five left on the shelf." Shoppers have been keeping an eye out for the item which is a bargain compared to other high street beauty brand primers.
One person wrote: great to advertise it apart from the fact you can never get your hands on it in store anyway, big or small!"
Another agreed: "I’ve been looking for this product for month(s). I’ve looked in numerous stores but can never find it."
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