Primark called out by clothing brand over logo design that's a 'step too far'

Primark has come under fire from a small clothing brand which claims it has gone "a step too far" after spotting alleged similarities between its logo and one used on the store's hoodies.

The high-street fashion giant has been known to stock 'dupes' of cheaper products of major brands. However, Hikerdelic Clothing has noted the alleged similarities between one of its logos and one used on Primark's Explore Nature Kids Hoodie.