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Belfast Live
Belfast Live
Entertainment
Sophie McLaughlin

Primark Belfast: See inside newly revamped five-story store ahead of opening

Belfast Primark is preparing to open its doors at its Royal Avenue location for customers to enjoy for the first time in four years.

After a fire in August 2018 left the future of the city's flagship shop in a period of uncertainty, thousands of people are expected to visit the revamped shop when it opens on Tuesday.

The new Primark store features 88,200 sq. ft. of retail space, including a brand-new Disney café and dedicated Disney department for adults, kids and home on the second floor.

Read more: Everything you need to know ahead of the opening of the new Primark Belfast

At a whopping 76% bigger in size, there will also be a new nail and beauty studio, and afifth floor which will house a brand-new Home department for the first time in the city.

Jacqui Byers, Primark Northern Ireland Area Manager, told Belfast Live that customers can expect a bigger and better shopping experience that was worth the wait.

Jacqui said: "We are absolutely delighted to be opening our store tomorrow- we cannot wait to welcome all of our customers back again. We appreciate it has been a long four years and we are really grateful for their patience.

"And for our neighbours in Belfast city centre, they have been patient and supported us the whole way through this process. Tomorrow is a big celebration for all involved."

She continued: "The new store is bigger than customers will probably expect. It has five floors - we have our Autumn/Winter essentials, we have gifting, we have a fabulous brow and beauty bar, an immersive Disney area which has a Primark cafe with Disney.

"I am delighted that the building has retained its integrity and the beautiful structure of the outside has been saved. It looks like it always did which is really important."

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