Bargain beauty fans are rushing to Primark to get their hands on a skincare product that's been compared to a high-end version. The retailer has restocked a primer that is priced at less than a tenth of the cost of a designer makeup brand.
Its 'PS... Vitamin Enriched Moisturising Primer' retails at £4.50 for 45ml, compared to £49 for a 50ml pot of Bobbi Brown's 'Vitamin Enriched Face Base'. Primark describes its version as a "gentle yet effective primer" packed with vitamins E, C and Niacinamide (a type of vitamin B3).
Since its release a couple of years ago, beauty fans have repeatedly drawn comparisons between the two, both in packaging and the product itself with many saying they share a similar silky texture. The more expensive primer has a celebrity following with stars including Molly-Mae Hague and Ferne McCann singing its praises.
