Research has highlighted just how much shoppers are feeling the squeeze in stores with supermarket basics soaring in price by almost 30% on a yearly basis last month.
The huge increase was highlighted in the Which? inflation tracker, which reveals price changes at Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. Across the eight retailers, butters and spreads increased by 29.4%, while milk prices rose by 26.3% and cheese was up 22.3% during the same period.
The tracker analysed tens of thousands of food and drink products across three months to show overall food and drink inflation in December was 15%. It comes as overall Consumer Prices Index (CPI) inflation was confirmed on Wednesday to have dipped slightly from 10.7% to 10.5% in the 12 months to December, the Mirror reports.