Price rises in UK shops slow as retailers apply heavy discounts to lure shoppers

Retailers made discounts to clothing, furniture and DIY goods, the British Retail Consortium said. Photograph: Maureen McLean/Shutterstock

Price rises in UK shops have slowed as retailers applied “heavy discounting” to their goods in an effort to entice shoppers amid weakening consumer confidence, the industry’s trade group said.

Shop price inflation rose by 1% year-on-year in April, a slowdown from 1.2% in March and below the three-month average of 1.1%, according to the British Retail Consortium (BRC).