Supermarket own-brands and budget ranges have soared in cost faster than premium and branded foods since the start of the cost of living crisis. According to new Which? research, hikes of up to an eye-watering 175 per cent have been seen in supermarkets over the past 12 months.
The consumer group's supermarket food and drink inflation tracker shows huge price rises on everyday products at a time when many households will be relying heavily on basic supermarket ranges to feed themselves and their loved ones. Which? tracked the annual inflation of tens of thousands of food and drink products across seven months at eight major supermarkets - Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose - to see how inflation is impacting everyday products.
The new monthly tracker shows how inflation is affecting individual product prices month on month, as well as ranges such as budget and own brand and even by supermarket to give the first public overview of what consumers are facing when they reach the tills.
