PrettyLittleThing's (PLT) body positivity Instagram post has been a huge hit with shoppers and fans of the brand.
PLT recently partnered with Brunna Teixeira, a London based influencer who frequently shares posts in underwear and bikinis to show off her stretch marks. The fashion giant shared a video on its Instagram of Brunna trying on a set of black PLT underwear.
More and more brands and influencers have started sharing body positivity content as awareness about the dangers of social media has grown. The hashtag bodypositivity on Instagram currently has over 11 million posts.