Manchester-based fashion retailer PrettyLittleThing has been rapped by a watchdog - again - for 'objectifying women' in a product listing for a pair of jeans. The listing, seen on the fashion house's website in April, featured an image of a woman wearing the jeans with the front unzipped showing the top of her underwear.
The model was wearing nothing on her top and her hands were crossed over her chest to cover her breasts, said the Advertising Standards Authority (ASA) in a published ruling today.
A second photo on the listing showed an image of the same model wearing the jeans zipped up, but the photo had cut off her head and shoulders. She wore nothing on her top and her right hand was placed across her chest to cover her breasts. The ASA said a complainant believed the ad sexually objectified women and challenged whether it was offensive and irresponsible.
