PrettyLittleThing has launched a new campaign to support women victims of sexual assault.
Bosses for the retailer want to challenge shocking views that a woman wearing revealing clothes is partially responsible for her sexual assault. Research shows that psychiatrists, judges, jurors, and college students still uphold the worrying opinion.
The brand launched the official #MyDressDoesn'tMeanYes' campaign, with a statement on the issue saying: "This International Women’s Day (and every other day), we are committed to stamping out the stigma that what you’re wearing gives someone else the right to your body. It has been revealed that 55% of men believe that ‘the more revealing the clothes a woman wears, the more likely it is that she will be harassed or assaulted’.
